What Is Content Marketing & How Does It Impact My Practice?

In the world of digital marketing, content marketing is one of the most effective methods of building trust and brand exposure. From Search Engine Optimization (SEO), to Online Advertising, the content you select is vital to the success of your marketing efforts. How Does Content Marketing Affect SEO?In order to get the most out of your SEO…

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Marketing Your Practice in an Unprecedented Time – Staying Connected to your Patients during Social Distancing

In almost 25 years of marketing, our marketing company has seen the best and worst economies of all our lifetimes. What we are seeing now is certainly unprecedented. We could have never imagined the place that we are all living in during the COVID-19 Social Distancing orders, and it’s not just our community, or our…

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Patient Care Doesn’t Start at The First Visit

Welcome to 2020!  It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you need to equip your practice…

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9 Videos Every Business Needs to Stay Current

Video marketing can be overwhelming. Especially for small business owners. It’s where to start that’s difficult for most. It’s akin to remodeling your house or beginning a fitness journey. If you don’t know how to get going, you can feel intimidated and often avoid getting started altogether, right? Having a plan and knowing how to…

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Perfection Stinks! Authentic Sells!

Perfectionism…it’s a thing! We get it. We have several recovering perfectionists on our team (I may or may not be one of them, lol!) But here’s the thing…when your goal is to make genuine connections with your current and prospective clients, perfection isn’t what matters most.  It doesn’t matter if you say “um” a few…

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Automated Video Testimonials are Here

PRESS RELEASE: Easy Capture Media to help small businesses with DIY automated video testimonials

Easy Capture Media, an Arizona based company, is launching to help small business owners begin adding video testimonials into their current reputation management plan “the easy way”. Easy Capture Media has created a “one-stop-shop” video marketing tool making it simple, quick and cost-effective for any business to collect and share video testimonials on YouTube, their…

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