Easy Capture Media, an Arizona based company, is launching to help small business owners begin adding video testimonials into their current reputation management plan “the easy way”.
Easy Capture Media has created a “one-stop-shop” video marketing tool making it simple, quick and cost-effective for any business to collect and share video testimonials on YouTube, their company website, Google My Business page, social media channels, or email marketing campaigns.
Using patent-pending technology, their platform automates the editing and branding. Complete with do-it-yourself editing widgets, their platform allows a business to garner video endorsements from their raving fans through email requests or directly from a custom collection page that comes with every account.
With Easy Capture’s service, happy customers can record a video testimonial by simply clicking a link sent in their email which automatically opens their computer webcam or camera roll on their tablet or smartphone. No additional app needed. They can review their own testimonial before submitting and re-record as many times as necessary.
The platform then does all the editing. Account holders can use the DIY branding widget to add their company’s logo, choose from over 20 soundtracks and create a custom call to action. Everything is automated and Easy Capture delivers the fully produced and branded video back to the account holder in ten minutes.
“We believe the most powerful marketing tool will always be a genuine endorsement from someone whose life has been touched by the service a business provides.” Said Mike Shoun, President and CEO of Easy Capture Media.
He goes on to say “We have a passion to help share those authentic consumer experiences and help others find businesses that will align with their human level needs. Everyone knows the power of customer reviews. Business owners understand the value of getting someone to talk about their service and consumers want social proof now more than ever. But at the end of the day, written reviews will never be able to convey the same message that video can. It’s like seeing the movie vs reading the book, right? Prospective customers get the full emotional impact the speaker is trying to get across with video testimonials. Our mission is to help capture that authentic emotion of the customer’s experience with ingenious technology.”
The influential power of customer reviews is growing with eight out of ten people saying they trust online reviews as much as they trust their friends and family.
Easy Capture Media is looking to help any sized business add video testimonials into their comprehensive reputation management plan in a way that’s as easy as ordering on Amazon. And with their try-before-you-buy business model, it’s risk-free to see what all the hype is about.