NOT SURE ABOUT VIDEO FOR YOUR BUSINESS? TRY THESE...
VIDEO MARKETING STATISTICS
6 out of 10 people would rather watch online videos than television.
(Google)
A website is 53 times more likely to reach the front page of Google if it includes video.
(Insivia)
72% of customers would rather learn about a product or service by way of video
(HubSpot)
On average, people spend 2.6x more time on pages with video than without.
(Wistia)
Over 1.9 billion people use YouTube. That’s about one-third of the internet.
(YouTube)
Video increases organic search traffic on a website by 157%.
How do consumers feel about video?
71% of people say videos increase the time people spend on a website. (social media today)
Wyzowl asked consumers how they'd most prefer to learn about new products or services - and video was the runaway winner.
Over two thirds (68%) said a short video would be best, way ahead of text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).
0%
of users can recall a video ad they’ve seen in the past 30 days. (Forbes)0%
of users report that product videos are helpful in the decision process of the buyer’s journey. (Strategic-IC)0%
of people have watched an explainer video to learn more about a product or service. (Wyzowl)0%
of users act after viewing a video ad. (WordStream)0%
of consumers surveyed were convinced to buy a product or service after watching a brand’s video. (Neil Patel)0%
(Strategic-IC)How do consumers feel about video?
71% of people say videos increase the time people spend on a website. (social media today)
Wyzowl asked consumers how they'd most prefer to learn about new products or services - and video was the runaway winner.
Over two thirds (68%) said a short video would be best, way ahead of text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).
0%
of users can recall a video ad they’ve seen in the past 30 days. (Forbes)0%
of people have watched an explainer video to learn more about a product or service. (Wyzowl)0%
of consumers surveyed were convinced to buy a product or service after watching a brand’s video. (Neil Patel)0%
of users report that product videos are helpful in the decision process of the buyer’s journey. (Strategic-IC)0%
of users act after viewing a video ad. (WordStream)0%
(Strategic-IC)Video Marketing Statistics
every business owner should know.
83% of marketers now say that video gives them a good ROI, up from 78% twelve months ago.
Social Media Today says: 86% of online marketers use video content.
97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. (Wyzowl)
Tiger Fitness has one of our favorite content marketing ROI case studies. They got a 60% returning customer rate with video content marketing.
30-second ads have a 30% higher view-through rate (VTR) than 15-second ads. (Think with Google)
LinkedIn is the second most-favored channel for sharing business-related content after email. (Neil Patel)
Including a video on your landing page can increase conversions by more than 80%. (WordStream)
Emails with the word “video” in the subject line are opened 7% more often. (Single Grain)
Including video thumbnails instead of images in your email can increase clicks by over 21%. (WordStream)
Video ads from brands on social media are the number #1 way consumers have found out about brands, even beating out recommendations from friends and family. (Animoto)
Keeping up with the Competition
Some 48% of marketers are making YouTube video a priority. And 46% plan to focus on Facebook video.
By 2021, Cisco says, video will represent 82% of all internet traffic.
Facebook and YouTube are key channels to reach older online users. Snapchat and Instagram rule for the younger demographic.
And Google says people use YouTube mainly for solutions, entertainment, and learning new things.
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